Case Study 4 - Nielsen Media - Compiled by: Dylan

The Nielsen Company 

Global Headquarters

770 Broadway
New York, NY 10003-9595
United States

NATURE OF WORK:

Founded in 1923 The Nielsen Company specializes in marketing and advertising research for media outlets in regards to who their viewers are so they can have a better understanding of the market they are trying to reach. They are the premeire ratings and research company. The 8 pillars of their business model, titled the Nielsen code and listed on their website and still practiced today are Impartiality, Thoroughness, Accuracy, Integrity, Economy, Price, Deleivery, and Serivce. Since they cover all mediums and the company is a global giant this case study will just focus on Nielsen TV Media Research which is the section of the company that measures television ratings. They are extremely important to the world of ad sales today. Networks sell shows based on estimated ratings and Nielsen is the third party between seller and buyer that records the actual ratings. Nielsend specializes in electronic meters either their TV meters or their people meters and they still have people keep diaries of what they watch to get more of a personal record. Nielsen has clearly set the standard for research innovation. As stated on their website they have compiled and created integrated databases and market-defining methodologies to provide the most meaningful view of what consumers watch and buy.

NIELSEN CLIENTS:

The Nielsen Company records having over 20,000 clients world wide so for the sake of space I will list some major media companies that do business with Nielsen Media Research:

Comcast

Crown Media

DirecTV

Discovery Communications

Liberty Media

News Corporation

NBC Universal

Rainbow Media

Scripps Networks

Time Warner

Tribune Company

Turner Broadcasting

Univision

Viacom

Walt Disney Corporation

NIELSEN PROJECTS: