(soon to be alphabetized)

Interstitial:  Short segments shown in between and/or adjacent to regular programming segments.  These can include promos, news pieces, IDs, interviews, etc. 

IDs:  Short promos, usually containing a channel logo and/or talent, that is used to reinforce the brand identity of a network.  In broadcast, IDs can be used to meet "station identification" standards set by the FCC, requiring broadcast networks on radio/tv to identify themselves hourly. 

Priority v. Support:

Cross-Channel promotion:

Cross-platform promotion:

Channel Bug:

Lower-third:

Reach:  (In media ratings) The unduplicated number of individuals or households exposed to an advertising medium at least once during the average week for a reported time period.

Frequency:  The average number of times households or persons viewed a given program, station or advertisement during a specific time period, such as one month. This number is derived by dividing the Gross Rating Points (GRP) by the total non-duplicated audience (cume). For example, if a group of programs achieved 30 GRP's and a cume of 20, then the average frequency would be 1.5 exposures per person or household.

GRPs (Gross Ratings Points):  A unit of measurement of audience size. It is used to measure the exposure to one or more programs or commercials, without regard to multiple exposures of the same advertising to individuals. One GRP = 1% of TV households. GRPs = Reach x Frequency

Maps/Media Plans:

Inventory:

ADUs:

Credit Squeeze:

Horizontal v. Vertical promotion:

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