Case Study 3

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Proud Creative

Unit 16, Second Floor
Shoreditch Stables (North)
138 Kingsland Road
London, E2 8DY

+44 20 7729 6170

ii) Nature of the work:

Proud Creative’s website states that they are a creatively led multidisciplinary design studio based in London. Proud Creative has successful created rebranding campaigns for several clients. They have created an overhaul rebrand design for Syfy and have created/pitched creative promotions for MTV.

iii) Sample Projects & Clients

(1) Proud’s most recent project was the rebranding of Syfy.

(2) Proud’s Clients include:

SyFy
Getty Images How
Promax: Beyond
Sonic Editions
Chomaroma
CNN
MTV Shows
Kanal 5
S4C

iv) Size & ownership

The number of employees was not disclosed on Proud’s website. However the heads of different departments were.

Dan Witchell- Creative Director

Dan graduated from Camberwell with his work already published in Creative Review. After a period of freelancing he created an identity for which he won a Gold BDA before moving into retail design, with Conran Design Group. He then spent 3 years as Creative Director of a broadcast design company, before establishing Proud Creative in 2005.

Roger Whittlesea- Head of Production

Roger began his production career in commercials, working with Richard Phillips, the multi-award winning writer/director of the Maureen Lipman BT campaign. Having survived 5 years of working with Richard with sanity largely intact, producing for anyone else has often seemed straightforward (if occasionally less 'interesting'). He has subsequently gone on to gain 10 years production experience in commercials, pop promos, branding and design - with responsibility for budgeting, scheduling and facilitating productions with budgets from £10k to £950k. He has produced five overseas channel re-brands in the last few years and has had work awarded at the Cannes Lions, Soho Shorts, Promax UK and D&AD.