i)      Each team is to research 6 fully developed citations in each of these areas: Books, Magazines & Journals, and Web Sites. (More than 6 citations lacks useful focus. But you could offer fewer. Only the best.)

ii)    Please provide annotation (50 to 75 words) for each source you cover. Also include the name of the class member doing the report, plus their email address.

Books:

Lambie-Nairn Martin, With Knobs On – Brand Identity for Television, London: Phaidon, 1997.

Martin  Lambie-Nairn was a pioneer in television branding and motion graphics bringing the dynamic graphic treatments of print to the screen. In this book he describes the inspiration and insights for the work he developed for television channels in both Europe and the USA. Despite being published over fourteen years this beautifully illustrated book remains one of the leading refernce texts on the subject. Jonathan Lukes - jonathan.lukes@sbcglobal.net

Magazines & Journals

Brief Magazine

Brief is a "quarterly intelligence report" published by PromaxBDA. It claims to be the leading trade publication to the media marketing, promotion and broadcast design industry identifying and exploring "ideas, trends and innovations from the world's most revolutionary entertainment and information content brands". An online edition can be seen at http://www.onlinedigitalpubs.com/publication/?i=66695.

Jonathan Lukes - jonathan.lukes@sbcglobal.net

Broadcasting & Cable

Broadcast & Cable magazine is a television industry trade paper  with coverage of local and national stations. The publication carries job listings and has new sections covering rating, advertising and marketing, programming, technology as well as syndication and distribution. Essential reading for anyone who works in the industry. 

Adweek Magazine

Websites: 

PromaxBDA - www.promaxbda.org

PromaxBDA is an interntional, non-profit members association for professionals working in marketing, peomotion and design in the informaiton/entertainments industries. Its four main areas of focus are careers, creativity, community and education. For a detailed analysis of the organization see Case Study 1.

Jonathan Lukes - jonathan.lukes@sbcglobal.net

Lee Hunt - www.leehunt.com

Lee Hunt describes himself as one of the "leading experts in television and promotion"and he is a regular on the conference and training circuit. His site is mostly promotion for his services but it does contain nearly a decade's worth of his wisdom in the section "articles". These are transcripts of his much anticipated annual address to the PromaxBDA conference.

Especially check out the articles

Luke's Resource Suggestions:

• Henry Jenkins Switching Channels: Branding Network TV in an Era of Mass-less Media

          http://bit.ly/extHXT

• Branding  TV: Principles and Practices 

             By Walter McDowell, Alan Batten and the National Association of Broadcasters

Brian's Resource Suggestions:

• TVbythenumbers.com - Great source for weekly ratings info, network line up gossip, and the like

• AdAge/CMO - geared more towards traditional advertisers, still a great help for promo people who want a general advertising awareness