Producing a promotion usually requires marshalling lots of different resources from many different sources. Here is a list of some of the most commonly used suppliers.
Voice Over Talent Agencies:
The voice over is one of the most important factors in creating an on-air promotion's impact. Frequently the audience may not actually be watching the TV screen when a promotion airs (they may have taken the opportunity to fetch a soda from the kitchen for example) so it is important that the network gets its message across through the voice over alone. Voicing promotions (and this also applies to advertisements) is a very specialized skill and provides a lucrative career for the top talent The Screen Actors Guild has strict guidelines as to minimum payment rates for voicing a promotion and each of the tags (eg Monday at 9:00, Tonight, Next). Voice over may also be used as one means of branding a network or a programme, thus a particular actor may become the "voice of the network". Denzel Washington for example is the "voice" of CBS news and an important part of the programme's authoritative branding. Some of the more well known voice over talent agencies are:
Atlas Talent Agency - http://www.atlastalent.com/atlas_voices.html
Sunspots Productions - http://www.sunspotsproductions.com/
Voice Over LA - http://www.volatalent.com/
An online directory of voice over agencies - http://www.voices.com/voice-over-agencies.htm
Still Stock Photography Agencies:
The vast majority of on-air promotions rely on clips from the shows they are promoting to provide the visuals. However there are occasions when producers require still images to achieve a specific creative goal. Here are some the better known stills agencies:
Getty Images - http://www.gettyimages.com/
http://www.corbisimages.com/
The Associated Press - http://www.apimages.com/
http://www.jupiterimages.com/
http://www.agefotostock.com/
http://www.photolibrary.com/
http://www.masterfile.com/
http://www.veer.com/
Motion Stock Agencies:
http://www.thoughtequity.com/
http://www.gettyimages.com/
http://www.corbisimages.com/
http://www.apimages.com/
Production Music Libraries:
Most on-air promotion and packaging uses music drawn from Production Music Libraries. These libraries offer a huge range of tracks in every conceivable style and genre suitable for all types of programming. . Typically a producer can conduct a music search quickly and easily online using keywords and then audition the results of his or her search in real time. Since the music production libraries own all of the copyright in their works tracks are easily licensed and usually at a fraction of the cost of either commissioning music or licensing a commercially available recording. Some of the larger and more well know production music libraries are:
APM Music – www.apmmusic.com
De Wolfe – www.dewolfemusic.com
Extreme Music – www.extrememusic.com
Killer Tracks – www.killertracks.com
KPM – www.kpm.co.uk
Non-Stop Music – www.nonstopmusic.com
Wikipedia has a useful background article on production music at:
http://en.wikipedia.org/wiki/Production_music
Performing Right Organizations:
USA
ASCAP - www.ascap.com
BMI (Broadcast Music Inc.) - www.bmi.com
SESAC - www.SESAC.com
UK
PRS - www.prs.co.uk
i)Specialty content providers (stock footage, stills etc.)
ii)Professionals related (agents, lawyers, casting, etc.)
iii) Suppliers related (studios, rental shops, equipment dealers, etc.)
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