Closely Related Vendors and Organizations

This version was saved 13 years, 7 months ago View current version Page history

Saved by Jonathan Lukes
on May 15, 2011 at 10:55:43 am

Producing a promotion usually requires marshalling lots of different resources from many different sources. Here is a list of the most commonly used

Voice Over Talent Agencies:

The voice over is one of the most important factors in creating an on-air promotion's impact. Frequently the audience may not actually be watching the TV screen when a promotion airs (they may have taken the opportunity to fetch a soda from the kitchen for example) so it is important that the network gets its message across through the voice over alone. Voicing promotions (and this also applies to advertisements) is a very specialized skill and provides a lucrative career for the top talent The Screen Actors Guild has strict guidelines as to minimum payment rates for voicing a promotion and each of the tags (eg Monday at 9:00, Tonight, Next). Voice over may also be used as one means of branding a network or a programme, thus a particular actor may become the "voice of the network". Denzel Washington for example is the "voice" of CBS news and an important part of the programme's authoritative branding. Some of the more well known voice over talent agencies are:

Atlas Talent Agency - http://www.atlastalent.com/atlas_voices.html

Sunspots Productions - http://www.sunspotsproductions.com/

Voice Over LA - http://www.volatalent.com/

An online directory of voice over agencies - http://www.voices.com/voice-over-agencies.htm

Still Stock Photography Agencies:

The vast majority of on-air promotions rely on clips from the shows they are promoting to provide the visuals. However there are occasions when producers require still images to achieve a specific creative goal. here are some the better known stills agencies:

http://www.gettyimages.com/

http://www.corbisimages.com/

http://www.apimages.com/

http://www.jupiterimages.com/

http://www.agefotostock.com/

http://www.photolibrary.com/

http://www.masterfile.com/

http://www.veer.com/

Motion Stock Agencies:

http://www.thoughtequity.com/

http://www.gettyimages.com/

http://www.corbisimages.com/

http://www.apimages.com/

Production Music Libraries:

Most on-air promotion and packaging uses music drawn from Production Music Libraries. These libraries offer a huge range of tracks in every conceivable style and genre suitable for all types of programming. . Typically a producer can conduct a music search quickly and easily online using keywords and then audition the results of his or her search in real time. Since the music production libraries own all of the copyright in their works tracks are easily licensed and usually at a fraction of the cost of either commissioning music or licensing a commercially available recording. Some of the larger and more well know production music libraries are:

APM Music – www.apmmusic.com

De Wolfe – www.dewolfemusic.com

Extreme Music – www.extrememusic.com

Killer Tracks – www.killertracks.com

KPM – www.kpm.co.uk

Non-Stop Music – www.nonstopmusic.com

Wikipedia has a useful background article on production music at:

http://en.wikipedia.org/wiki/Production_music

Performing Right Organizations:

USA

ASCAP - www.ascap.com

BMI (Broadcast Music Inc.) - www.bmi.com