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Saved by Jonathan Lukes
on May 15, 2011 at 9:44:25 am


Given the relatively recent and rapid growth of the discipline of on-air branding and promotion within the television industry most training remains "on the job". In addition the comparatively small number of people employed in this field and the specialized nature of the skills (e.g. the art and science of creating the perfect break architecture) mean that permanent academic or vocational training courses are unlikely to be feasible in the forseeable future. 



As in many industries internships are both a valuable way to learn and "to get your foot in the door". Keep your eye open for internships posted on the Media Studies Roundup Blog on Tumblr for example: http://www.mediastudiesma.tumblr.com (Password: mediastudies). Internships are often listed at some of the lage media networks based in New York City such as ABC, CBS, NBC and MTV. An interships count as credit towards your degree with prior approval from the faculty.


As an intern or when starting a new job in an entry level position it is wise to identify a mentor who can pass on their experience and help guide your career. Most larger companies also have in-house programmes or budgets to cover general training in the use of common office software  such as Word, Excel and Powerpoint and business practices such as time management or team building. Take advantage of as many of these as possible while ensuring you don't become known as a "training tourist" someone who attends any course offered no matter how tenuously connected with their job simply as a means of avoiding the daily grind.



Most suppliers of software and hardware to the broadcast industry run their own training courses sometimes for free as a means to encourage employees to adopt and use their products. A training package may also form part of a larger supplier agreement, for example as part of a deal for proprietary shceduling software used by a channel. The types of courses available depend on which field within the industry in which you work:


  • Designers might attend courses run by software manufacturers such as Adobe (eg Illustrator, Photoshop and After Effects) orr hardware manufacturers such as Quantel.


  • Promo producers may attend courses offered by Apple for Final Cut Pro or by Avid for their Media Composer.  



Sometimes networks bring in a leading branding/promo production company to lead a training session, typically lasting half or full day or even over two days. Lee Hunt for example will run sessions "to refresh strategic thinking, examine the latst tactics from television's most successful networks, get inspired by great work, and hone creative and produciotn skills". Typically such session don't come cheap. Suggesting your boss invite engaging and informative presenters seen at the PromaxBDA to speak to your company (for a fee) is one way of sourcing effective trainers.


 The ubiquitous Lee Hunt






PromaxBDA runs a number of training courses and workshops throughout the year. See Case Study 1 Section 6 Education for details.  






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