INTRODUCTION
Perhaps reflecting the youth of the industry most training remains "on the job" or ad hoc. In addition the relatively small numbers of people employed in this field and the specialized nature of many of the skills required (e.g. the black arts and sciences of creating the perfect ad break flow) mean that permanent academic or vocational training courses would be difficult to sustain.
PRE-ENTRY TRAINING
Internships are both a valuable way to learn and "to get your foot in the door".
Training also varies depending on whihch filed within the inddusty you are working:
Designers may attend courses run by software manufacturers such as Adobe (eg Illustrator, Photoshop and After effects) otrr hardware manufactureres such as Quantel.
Promo producers may wish to attend course run by Final Cut Pro or Avid media Composer or Pro Tools.
PromaxBDA
PromaxBDA runs a number of training courses throughout the year. See Case Study 1 for details.
Some of the leading companies providing creative services such as Lee Hunt and Lambie Nairn run seminars and course for companies.
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