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Teaser

Page history last edited by Brian Tyrseck 9 years, 5 months ago

ON-AIR PROMOTION/BRANDING/BROADCAST DESIGN

 

Source: Lee Hunt - 2008 Best Practices

 

 

Luke Bumgarnerluke.bumgarner@gmail.com

 

Jonathan Lukesjonathan.lukes@scglobal.net

 

Brian Tyrseckbtyrseck@gmail.com

 

Dylan Giordano - dylantgiordano@gmail.com

 

 

 

 

Pages:

 

What is On-Air Promotion?

 

Trends

 

Taking Care of Business

 

Careers

 

Training

 

Organizations, Conferences, and Awards

 

Closely Related Vendors and Organizations

 

Promo Glossary

 

Resources

 

Credits

 

 

Case Studies:

 

Case Study 1: PromaxDBA

 

Case Study 2: Great City Productions

 

Case Study 3: Proud Creative

 

Case Study 4: Nielsen Media 

 

It's about time.

 

Time is an individual's most precious commodity so how do telelvision networks, in an increasingly crowded media environment,  persuade viewers to spend that time watching their programme or channel?

 

This report examines one of the most important tools at the disposal of television broadcasters - on-air promotion and design. We'll look at the goals and strategy, the art and the science used to drive viewing of both individual shows and networks as well as providing industry information and resources.

 

 

 

All trademarks and copyrighted materials used within are the property of their respective owners.

This page is intended for educational purposes and the views and opinions expressed within are those of the contributors only.

 

Comments (2)

Andy Bobrow said

at 3:15 pm on May 19, 2011

This is a first-rate job. Every section is well-researched, informative, packed with examples and graphics, easy to read, well-written and overall awesome! I've learned more than I ever thought I could about on-air promotions in record time. Thanks!

Paul Hardart said

at 7:34 am on May 22, 2011

This is an excellent dossier. Really well-organized, presented and researched. User friendly and very informative with great examples. Excellent work!!

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