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Time is an individual's most precious commodity so how do telelvision networks, in an increasingly crowded media environment, persuade viewers to spend that time watching their programme or channel?
This report examines one of the most important tools at the disposal of television broadcasters - on-air promotion and design. We'll look at the goals and strategy, the art and the science used to drive viewing of both individual shows and networks as well as providing industry information and resources.
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This is a first-rate job. Every section is well-researched, informative, packed with examples and graphics, easy to read, well-written and overall awesome! I've learned more than I ever thought I could about on-air promotions in record time. Thanks!
This is an excellent dossier. Really well-organized, presented and researched. User friendly and very informative with great examples. Excellent work!!
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Comments (2)
Andy Bobrow said
at 3:15 pm on May 19, 2011
This is a first-rate job. Every section is well-researched, informative, packed with examples and graphics, easy to read, well-written and overall awesome! I've learned more than I ever thought I could about on-air promotions in record time. Thanks!
Paul Hardart said
at 7:34 am on May 22, 2011
This is an excellent dossier. Really well-organized, presented and researched. User friendly and very informative with great examples. Excellent work!!
You don't have permission to comment on this page.